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Matthew Maxwell-Smith, PhD
A major theme of my teaching and research focuses on how and why people pursue or neglect ethical, healthy, or environmentally-sustainable lifestyle choices.

Matthew Maxwell-Smith is an Assistant Professor in Marketing & Sustainability at Huron. Matthew has published articles in top Business and Psychology journals on topics such as environmentally-sustainable consumption, social media use, voting, health, collective action, intergroup bias, and relationships, and has received national awards for his dissertation and other lines of research. Matthew has taught various undergraduate courses, including Consumer Behavior, Social Psychology, Marketing Research, Integrated Marketing Communications, International Marketing, Applied Psychology, and Industrial-Organizational Psychology. Matthew also has professional experience in the marketing research industry, leading teams to conduct research projects and prepare advanced reports for Fortune 500 clients.

Matthew may be able to serve as a mentor/supervisor for Huron MOS Independent Study or CURL students who have taken Consumer Behaviour (MOS 3321).

Sample publications:

  • Maxwell-Smith, M. A., Barnett White, T., & Loyd, D. (2020). Does Perceived Treatment of Unfamiliar Employees Affect Consumer Brand Attitudes? Social Dominance Ideologies Reveal Who Cares the Most and Why. Journal of Business Research, 109, 461-471. doi: 10.1016/j.jbusres.2019.12.039
  • Dumas, T. M., Maxwell-Smith, M. A., Tremblay, P. F., Litt, D. M., & Ellis, W. (2020). Gaining likes, but at what cost? Longitudinal Relations between young adults’ deceptive like-seeking on Instagram, peer belonging, and self-esteem. Computers in Human Behavior, 112, Article 106467. doi: 10.1016/j.chb.2020.106467
  • Maxwell-Smith, M. A., Conway, P., Wright, J., & Olson, J. (2018). Translating Environmental Ideologies into Action: The Amplifying Role of Commitment to Beliefs. Journal of Business Ethics153, 839–858. doi: 10.1007/s10551-016-3404-3
  • Dumas, T. M., Maxwell-Smith, M. A., Davis, J. P., & Giulietti, P. A. (2017). Lying or Longing for Likes? Narcissism, Peer Belonging, Loneliness and Normative versus Deceptive Like-seeking on Instagram in Emerging Adulthood.  Computers in Human Behavior, 71, 1-10.  doi: 10.1016/j.chb.2017.01.037.
    Media coverage:; Western NewsPhys.orgCanadian Broadcasting CorporationThe Straits TimesMediaPostThe LondonerYahoo! News
  • Barrios, A., De Valck, K., Shultz, C., Sibai, O., Husemann, K., Maxwell-Smith, M. A., & Luedicke, M. (2016). Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System. Journal of Public Policy & Marketing, 35 (2), 185-197. doi: 10.1509/jppm.15.151
  • Maxwell-Smith, M. A., Barnes, K., Wright, J., Thomson, C., Mattos, M., & Dumas, T. M. (2016). Competition and Intergroup Bias: Toward a New Model of Distinguishing Competitive Perceptions from Competitive Motivations. Group Processes and Intergroup Relations, 19 (6), 808-832. doi: 10.1177/1368430216642027
  • Maxwell-Smith, M. A., Seligman, C., Conway, P., & Cheung, I. (2015). Individual Differences in Commitment to Value-Based Beliefs and the Amplification of Perceived Belief Dissimilarity Effects. Journal of Personality, 83 (2), 127-141.  doi: 10.1111/jopy.12089

A major theme of my teaching and research focuses on how and why people pursue or neglect ethical, healthy, or environmentally-sustainable lifestyle choices. My teaching philosophy is centered around applying certain principles of transformational leadership, which can be summarized as establishing a shared vision, operating with integrity and interpersonal consideration, and encouraging intellectual stimulation and inspirational motivation.