Founder, SF&Co
Female entrepreneurs should never give up. There’s a lot of naysayers, but if you believe in something with your whole heart, don’t give up, just work toward it
HOW DOES A PHILOSOPHY DEGREE TRANSLATE INTO CREATING A PET LIFESTYLE BRAND?
Huron alumna, Sonja Fernandes, shares, “A Liberal Arts degree helps develop your critical thinking skills, which are transferable to being an entrepreneur. In philosophy, you question everything. This ability to think critically about every decision you make plays a significant part in entrepreneurial life. You have to make sure you fully weigh your options and feel confident you’re making the best possible decision – your business depends on it.”
While the value and relevance of the Liberal Arts have been called into question by some critics, today’s ever-fluctuating job market demands the transferable skills of students who engage in the well-rounded courses offered through a Liberal Arts education. Instead of focusing on one specialized area, Huron students, like Sonja, get exposed to a wide variety of topics, research projects, and community engagement opportunities.
Sonja’s entrepreneurial experiences have shown her how important it was to develop leadership skills during university. She imparts this wisdom onto students who may be considering a similar path; “Whether it’s becoming an executive in a club or joining Huron’s Student Council, you have to participate in these opportunities to become more comfortable with leading. Also, network as much as possible, so when you’re ready to take that next step as an entrepreneur, you’ll already have people you can call upon for support – that’s invaluable.”
What did the development of Sonja’s capacity for leadership and relationship building do for her? It helped her pursue a unique vision to serve a marginalized group in her community – animals! After graduation, Sonja created SH&Co, a pet lifestyle brand of homemade products. The boutique accessories, for pets and their people, are thoughtfully handcrafted and each purchase results in a donation to the Animal Rescue Foundation of Ontario.
Compassion, community, and creativity define Sonja’s entrepreneurial experiences. But, she recognizes the path to business ownership is not always easy – especially for young women. “Female entrepreneurs should never give up. There’s a lot of naysayers, but if you believe in something with your whole heart, don’t give up, just work toward it. Women often value the opinion of others which can influence our decision to pursue entrepreneurship, but know you can be successful.”





Lisa Jones Keenan is the Vice President of Sales at Xplornet Communications, the largest rural fixed wireless broadband service provider in Canada. 
Leigh Allen is the AVP, Global Strategic Research, Reinsurance Group of America Inc., one of the world’s largest global life and reinsurance companies.
Yola Ventresca is a Managing Partner, Lerners LLP, Secretary of Huron’s Board of Governors and a Huron Class of ’02 alumni. Selected as one of Canada’s “Best Lawyers,” she is passionate about the value of Liberal Arts in helping students succeed in their careers.
Susan Farrow is an Assistant Professor in The Temerty Faculty of Medicine at the University of Toronto and a Founding Partner and Co-Director of The Toronto Institute of Group Studies, an organization offering certified training and education in group leadership.
Frank Holmes is CEO and Chief Investment Officer of U.S. Global Investors, as well as a business commentator, philanthropist and Huron Class of ‘78 alumnus. Holmes also serves as the Executive Chairman of HIVE Blockchain Technologies, the first cryptocurrency mining company to go public in 2017.
Kelly Meighen is an experienced philanthropist and volunteer. In her role as president of the T.R. Meighen Family Foundation, she has created a legacy of volunteerism and philanthropic giving in the areas of youth mental health advocacy, environmental conservation and cultural vibrancy.
Ranjita is Executive Chair of the Oxford Global Partnership, advising investors, businesses, family offices and entrepreneurs on sustainable, inclusive and responsible value creation. A Business Fellow at Oxford University’s Smith School, Ranjita engages with companies on pursuing value with values, and teaches a postgraduate “Essentials of ESG & DEI” course.
Caleb Hayhoe is the Founder & Chairman of Flowerdale Group and a Huron Class of ’85 Alumnus. Flowerdale Group is a Hong Kong based family office with a global investment outlook across public markets, real estate and private investment. Hayhoe previously spent over ten years building a global sourcing business together with an exceptional team, and remains committed to entrepreneurialism and helping great ideas become sustainable companies.

